Why We Do It:   Because a business can't grow if it looks like this...  

...or has more than 4 of these symptoms of financial weakness: 
•  No time to focus on business strategy
•  No budget or off-target by wide margin
•  Can't see profitability by product/service or customer
•  Unsure of break-even sales level
•  Financial statements not accurate, timely or meaningful
•  Not sure controls & safeguards are adequate
•  No key metrics to gauge critical success factors
•  Don't know what next 8 weeks cash flow will be
•  Trouble negotiating favorable banking terms
•  No comparison of performance to peers
•  Financial reports not aligned with strategy
•  Unilateral responsibility for meeting financial targets
•  Frequent calls from vendors about late payments
•  Can't invoice customers within 2-3 days
•  Can't collect receivables on time
•  Advisors not proactive or growth-oriented